campus2careers Want a great job or internship in Texas?

Already a Member of campus2careers? 		Study Breaks
This Month: The Brand YOU

This month's expert is Vera Fischer, brand strategist and owner of 97 Degrees West. Here are her tips on how to build a better brand YOU:

  • What is the feature-benefit model that the brand called YOU offers? Do you attend class on time, every time? Do you follow through with every promise? Do you proofread your work ensuring no typos or misinformation? Are you resilient? Hard-working? Positive attitude? Here’s the fun part. Get rid of all the usual descriptors that everyone else uses. What do you do, or have done, that adds remarkable, measurable, distinguished, distinctive value? If you’re going to be a brand, you’ve got to become relentlessly focused on what you do that adds value, that you’re proud of, and most important, that you can shamelessly take credit for.
  • Increase your visibility. Sign up for classes in your community that reflect your brand. This will give you an opportunity to network and work on your skills. Write an article for your community or university newspaper.
  • It all matters. Your visibility campaign is comprised of everything you do offline and online. And everything you choose not to do. This communicates the character of your brand. Clean up your online profile; look at who is following you on Twitter. Do they compliment your brand? If not, politely make them go away.
  • Create your own business card. Design your own logo. Demonstrate that you recognize and appreciate that brand differentiation counts—a lot—in our crowded world.
  • Recognize that your career will be a portfolio of projects with specific results. The job world is no longer a linear path from point A to B. Look for projects that will expand on your brand and build your skillset. Yes, a project can be a full-time or part-time job. Two part-time jobs are better than one full-time job to grow your brand.
In our history it has never been more complicated finding a job. And don’t blame the recession. We’ve not been taught how to create our own personal brand, just consume the brands we love. Each brand within us is unique to who we are as individuals. Defining your brand will set you apart from all of those other folks who want what you want. That perfect project or job. As you begin your career, remember you are in charge of your brand.

Watch this video clip by Vera with specific examples on how to build a better brand YOU.







                     AboutContact



About 97DWest

  • One of the top Creative Firms in the Country
  • They have clients across the US, in all industries
  • To learn more about 97 Degrees West click HERE
    •      
    About campus2careers

    campus2careers is an Austin-based job search site that matches students and recent grads with jobs and internships in Texas and beyond. Called the "lovechild of Monster and Match.com", the site will rank over 20,000 entry-level jobs and internships in the State based on your specific skills and interests. Go to www.campus2careers.com, click the "Join Now" button, set up your profile, and find the best position for YOU in minutes. Stop searching for a job and get matched with one today.